Genre Research - Sports Illustrated

The cover of the magazine is an action shot of a football player catching a ball. The background of the photo is blurred so the focus is on him and the photo also overlaps the title giving a creative effect. The title also matches the color schemes of mainly blues and whites. An "exclusive" article is outlined in yellow so the readers know that it is there and makes the audience intrigued to read it. Some of the advertising that was includes was food, clothing, beverages, and many other items. Most of all the other photos included are of athletes or anything football related. The kinds of articles incorporated in this magazine are specifically focused on the Cowboys and they highlight any highlights or news that is going on. Sports Illustrated won the award for National Magazine Award for General Excellence twice. Their distribution number is over 3 million.