Audience Engagement Research - Golf Digest

Sota Sports and Golf Digest both have the target audience of athletes. The major difference between the two is that Golf Digest is targeting older individuals. All the photos being featured on the magazines are of older men playing golf. Both however are writing sports articles and focusing on a specific interest.
One way that Golf Digest markets their product is through a subscription. When buying the subscription they also offer a free gift. This is is very good marketing, people love free items and this will increase their chances of buying the product. This will also lead to more distribution of their product.
With my magazine, I would want to offer a subscription because it makes it easier and also more convenient for the target audience. They don't have to worry about buying a new issue every time it comes out. All they would have to do is pay the yearly fee and the new issues are sent directly to them.