Genre Research - Inside Sport

Inside Sport is also a sports magazine. The cover layout is simple yet eye catching and all of the colors compliment each other nicely. There are two pictures on the cover, one small and one big. The bigger picture is meant to grab the reader's attention and it is likely the subject of the most interesting story. The photo is also an action shot. Within the magazine there is a variety of other athletes featured and photos of objects that have to do with the sport.  The title is distinct and simple, and it also fits into the color scheme. The content of the magazine focuses on specific athletes and highlights of what is currently happening in their sports. There ads mainly consist of content like sports equipment, advertising to join sports leagues, and clothing with certain team colors on them.  The distribution number is 140,000.  This magazine has won Magazine of the Year in Australia and also the Walkley Award for sports coverage in 2004.