Audience Engagement Research - Sports Illustrated

Both Sota Sports and Sports Illustrated have similar target audiences. They are targeting people that are interested in sports. They both dedicate specific issues to a certain sport instead of just focusing on one. This attracts multiple different types of people within the interest of sports.
A way that Sports Illustrated markets their products is by providing a subscription process. People Interested will want to do this in order to get all the new and current articles that they are interested in. They offer special discount to to help attract more people and promote business.
For Sota Sports, I would also use this technique of special offers. Everyone loves a good deal and especially on top of something that the audience is already interested in. That would attract a lot of people.