Digital Distribution - ESPN The Magazine

For digital distribution, I found an example with ESPN The Magazine. This magazine has provided an app. This app serves many purposes. This includes attracting and interacting with more readers. This also gives the company more publicity if it is more well known by its specific target audience, leading to betters distribution of the product. Within the app, you are able to view issues that the magazine has posted. You can also receive notification that will alert you when a new article has been published. This method is very convenient for the readers and allows them to have easy access to the magazine at any time they would like.
For Sota Sports, making an app would be very beneficial for the distribution of the magazine. This makes it much more convenient for the audience to read the articles. It also would attract more people within the target audience, increasing the chances that they will read these articles being published on the app.