Audience Engagement Research - Women's Running Magazine

The Women's Running Magazine is very similar to Sota Sports regarding the target audience. It targets female athletes. More specifically in this magazine it is attracting female runners or people that may be interested in running. Our magazine also focuses on specific sports for women. Each series is a different sport. This helps the magazine to attract a variety of female athletes that enjoy sports.
When you go to the Women's Running Magazine website, at the very bottom of the page there are a few icons that are displayed. When clicked, these icons will bring you directly to their social media account, and there are multiple. These include Facebook, Instagram, Pinterest, and Twitter. This allows them to reach out and attract many different people with similar interests that their magazine will provide for them.
With Sota Sports, I would also make multiple social media accounts on different platforms. Also, since most of our audience would be younger athletes, they are more likely to see these accounts.